Save 40% off! Join our newsletter and get 40% off right away!

Big Pro Advertising

Advertising blog for ambitious brands

How To Resubmit Disapproved Facebook Ad?

Are you struggling with getting your Facebook ads approved? It can be frustrating to put in the time and effort to create an ad, only to have it disapproved by Facebook. However, don’t give up just yet.

There are steps you can take to resubmit your disapproved ad and get it approved.

First, it’s important to understand why your ad was disapproved in the first place. Facebook has strict guidelines for what can and cannot be included in ads, such as avoiding offensive language or making false claims.

Review the guidelines and make sure your ad meets all the requirements. If your ad was disapproved for a specific reason, such as containing too much text in the image, make the necessary changes before resubmitting.

Understanding Facebook’s Ad Policies

A person reading Facebook's ad policies on a computer, with a disapproved ad on the screen and a "resubmit" button highlighted

Common Reasons for Ad Disapproval

When creating an ad on Facebook, it’s important to keep in mind that there are certain guidelines that need to be followed.

Failure to adhere to these guidelines can result in your ad being disapproved. Some common reasons for ad disapproval include:

  • Use of inappropriate language or images
  • Promotion of illegal or restricted products or services
  • Use of misleading or false information
  • Violation of Facebook’s community standards

It’s important to carefully review Facebook’s advertising policies before creating an ad to ensure that it meets the guidelines and has a higher chance of being approved.

Facebook’s Advertising Guidelines

Facebook’s advertising guidelines cover a wide range of topics, including prohibited content, community standards, and advertising policies.

Some key points to keep in mind when creating an ad on Facebook include:

  • Ads must not contain deceptive, false, or misleading content
  • Ads must not promote illegal, prescription, or recreational drugs
  • Ads must not contain content that is discriminatory or promotes hate speech
  • Ads must not contain content that infringes on the intellectual property rights of others

By understanding Facebook’s advertising guidelines and ensuring that your ad meets the requirements, you can increase the chances of your ad being approved. It’s important to review these guidelines regularly, as they are subject to change.

Reviewing the Disapproved Ad

If your Facebook ad has been disapproved, it’s important to review the reason for the disapproval so you can make the necessary changes and resubmit your ad. Here’s what you need to do:

Locate the Disapproval Notification

When an ad is disapproved, Facebook will send you a notification explaining the reason for the disapproval. To locate this notification, follow these steps:

  1. Go to your Ads Manager.
  2. Click on the “Campaigns” tab.
  3. Find the ad that was disapproved and click on it.
  4. Look for the notification at the top of the page.

The notification will provide you with a brief explanation of why your ad was disapproved.

Identify the Specific Policy Violated

Once you’ve located the notification, you need to identify the specific policy that your ad violated.

Facebook has a number of policies that ads must adhere to, including policies related to ad content, targeting, and landing pages.

To identify the specific policy that your ad violated, look for the policy code in the notification. The policy code will be a string of letters and numbers that corresponds to a specific policy.

You can find a list of Facebook’s ad policies and their corresponding policy codes in the Facebook Ads Help Center.

Once you’ve identified the specific policy that your ad violated, you can make the necessary changes to your ad to bring it into compliance with Facebook’s policies.

Making Necessary Corrections

If your Facebook ad has been disapproved, you will need to make necessary corrections before resubmitting the ad for review. Here are some steps to follow:

Edit the Ad Content

Take a closer look at your ad’s content and make sure it complies with Facebook’s Advertising Policies. If your ad was disapproved due to a violation, you will need to make the necessary changes to comply with the policies.

Adjust Targeting and Placement

If your ad was disapproved due to targeting or placement issues, you will need to adjust these settings accordingly. Make sure your ad is being shown to the right audience and is being placed in appropriate locations.

Update Creative Assets

If your ad was disapproved due to creative asset issues, such as image or video content, you will need to update these assets.

Make sure your creative assets comply with Facebook’s Advertising Policies and are appropriate for your target audience.

Resubmission Process

If your Facebook ad has been disapproved, you will need to make some changes before resubmitting it for review. Here are the steps to follow for the resubmission process:

Submit the Revised Ad for Review

After making the necessary changes to your ad, you can resubmit it for review by following these steps:

  1. Go to the Ads Manager and select the ad that was disapproved.
  2. Click on the “Edit” button to make changes to the ad.
  3. Once you have made the necessary changes, click on the “Submit for Review” button.

It’s important to note that the resubmission process may take some time.

Facebook will review your ad again to make sure it now complies with their policies. You will receive a notification once the review is complete.

Monitor the Review Status

While waiting for the review to be completed, you can monitor the review status by following these steps:

  1. Go to the Ads Manager and select the ad that was resubmitted.
  2. Look for the “Review Status” column to see the status of the review.
  3. If the ad is still under review, you will see a message saying “In Review”. If the ad has been approved, you will see a message saying “Approved”. If the ad has been disapproved again, you will see a message explaining why.

Best Practices for Ad Creation

Crafting Compliant Ad Copy

Crafting ad copy that is compliant with Facebook’s advertising policies is crucial to avoid disapproval and rejection. Here are some best practices to keep in mind when creating your ad copy:

  • Be clear and concise: Ensure that your ad copy clearly communicates your message to your target audience in a concise manner. Avoid using vague or misleading language that could confuse or mislead your audience.
  • Avoid prohibited content: Facebook has strict guidelines on what type of content is prohibited in ad copy. Ensure that your ad copy does not include any prohibited content such as adult content, illegal products or services, or discriminatory language.
  • Use appropriate grammar and spelling: Poor grammar and spelling can make your ad copy appear unprofessional and unreliable. Always proofread your ad copy before submitting it for review.

Designing Engaging and Acceptable Creatives

Creating engaging and acceptable creatives is just as important as crafting compliant ad copy. Here are some best practices to keep in mind when designing your ad creatives:

  • Use high-quality images and videos: High-quality visuals can help grab the attention of your target audience and make your ad stand out. Ensure that your images and videos meet Facebook’s ad specifications and are relevant to your ad copy.
  • Avoid misleading or exaggerated claims: Your ad creative should accurately represent your product or service without making any misleading or exaggerated claims. Avoid using clickbait or sensational language that could mislead your audience.
  • Follow Facebook’s ad guidelines: Facebook has strict guidelines on what type of creatives are acceptable in ads. Ensure that your creatives meet Facebook’s ad guidelines and do not include any prohibited content.

What to Do If Resubmission Fails

If your resubmission of a disapproved Facebook ad fails, there are a few steps you can take to try and get your ad approved.

Requesting Additional Review

First, you can try requesting additional review of your ad.

To do this, go to the Ads Manager and find the ad that was disapproved. Click on the “…” button next to the ad and select “Request Review.” This will send your ad back to Facebook for another review.

When requesting additional review, make sure that you’ve addressed all of the issues that Facebook identified in their initial disapproval. You should also make sure that your ad complies with Facebook’s advertising policies.

Contacting Facebook Support for Clarification

If your ad is still disapproved after requesting additional review, you can try contacting Facebook support for clarification.

To do this, go to the Ads Manager and click on the “Help” button in the top right corner. From there, you can select “Get Support” and choose the option that best describes your issue.

When contacting Facebook support, be sure to provide as much information as possible about your ad and the issues you’re experiencing.

This will help Facebook support better understand your situation and provide more accurate and helpful advice.

Preventing Future Disapprovals

When it comes to Facebook ads, prevention is key. By taking a few proactive steps, you can reduce the likelihood of future disapprovals.

Staying Updated on Policy Changes

Facebook’s ad policies are constantly evolving, so it’s important to stay up-to-date on any changes that may affect your ads.

You can do this by regularly checking Facebook’s advertising policies page, which outlines the company’s guidelines for ad content.

Additionally, you can sign up for Facebook’s marketing emails, which often include updates on policy changes and other relevant news.

By staying informed, you can ensure that your ads comply with Facebook’s policies and avoid any potential disapprovals.

Using Facebook’s Ad Creation Tools

Facebook offers a variety of ad creation tools that can help you create ads that are more likely to be approved.

For example, the Ad Preview and Diagnosis tool allows you to see how your ad will look on different devices and identify any potential issues before you submit it for review.

Facebook’s Creative Hub is another useful tool that allows you to create and preview ads before you publish them. This can help you ensure that your ads meet Facebook’s guidelines and are more likely to be approved.

Overall, taking a proactive approach to ad creation and staying informed about Facebook’s policies can go a long way in preventing future disapprovals.

By following these tips, you can create high-quality ads that are more likely to be approved and achieve your marketing goals on Facebook.

Leave a Reply

Your email address will not be published. Required fields are marked *